Principal Solution Marketing Manager
LOCATIONS:
BMC is seeking a passionate customer-focused individual to serve as Principal Solution Marketing, for the Digital Service Operations business. This role is a key member of the Solution Marketing team and will be responsible for leading the marketing strategy for TSOM and Capacity Cost Optimization.
This candidate will need to have experience with messaging, positioning, go-to-market strategy web content, sales tools, campaign plans, and product launches. This role will work closely with R&D and Sales. The candidate should also have experience with new markets and technology trends like Multi-Source Cloud, Big Data, Machine Learning and DevOps.
Specific Responsibilities:
- Help increase the revenues and market share of the DSO products and solutions
- Create product messaging, positioning and go-to-market plans for DSO solutions
- Plan and program manage product launches
- Develop marketing collateral, including whitepapers, brochures, case studies, presentations, training materials and videos
- Create field-driven sales enablement tools
- Collaborate with corporate marketing, demand generation, PR and Web teams to convey product value and competitive differentiation
- Write blogs and newsletter articles and actively promote through social media channels
- Deliver presentations to internal and external audiences
- Ability to run multiple projects simultaneously and make decisions independently
- Ability to work in a distributed team and across both business and technical stakeholders
The Person, Qualifications & Experience:
The ideal candidate will have 10+ years of professional experience, and will have a successful track record of solution marketing work within a well-regarded and branded company or companies.
Specific experiences will include:
- Success will be judged on what is accomplished and delivered, not what is proposed.
- Proven experience and success in Product/Solution Marketing. Additional experience in Product Management and/or Product Strategy is a plus.
- The ability and desire to work effectively in a global, matrixed organization, persuading people with your passion is essential.
- Analytical and data driven approach to the function with the ability to measure success, and identify industry and market opportunities.
- Ability to develop a shared vision with solutions/product strategic leaders and sales leaders.
Customer orientation: Must be able to demonstrate the ability to maintain a proactive understanding of customer needs and goals. They will act as customer advocate; take initiative to overcome obstacles, to solve customer problems and to continuously improve overall customer satisfaction and demand.
Organizational effectiveness: BMC is a large, complex company that moves at a rapid pace and where individuals are extremely focused on their own objectives. Being effective in a role that requires the input, support and ultimately the agreement of many other parts of the company requires extraordinary levels of persuasion, influencing and presentation skills on the part of its leader.
Creative thinking: Thinks in new ways about problems and issues; champions creativity to improve business performance.
Analytical thinking: Demonstrates the ability to think deeply and quantitatively about business problems, breaking down problems and presenting solutions while evaluating the pros and cons of each option.
Modelling key values: Displays and promotes the standards of behaviour that are in line with the values and expectations of the organization.
It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.
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Americas
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Europe
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Middle East & Africa
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Asia Pacific
We welcome your comments and questions about this Principal Solution Marketing Manager opportunity at BMC Software.
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